Bacon lovers rejoice. The PAKD team took a stab at a mock brand for a restaurant centered around the salty, fatty tasty breakfast cornerstone. With layered textures, butcher diagrams, and a bold drop-line text styling, the And Bacon lockup exudes confidence, americana and salty goodness.
An alternate seal styling with a bold wordmark offers variation and cohesion to the identity. The tagline, 'Only What Matters', calls to the bacon affecionado's breakfast food love-affair.
Here's a look at what's included with the Illustrator package, available for download here.