TrailheadX Booth Explainer Video
Copado approached PAKD during the lead-up to the annual Salesforce event, TrailheaDX. This event, geared towards developers on the platform, brought in about 14,000 attendees from across the world.
Our primary objective was to develop unique elements for Copado's show presence, drawing attention to their booth even amongst a sea of competitor exhibits.
Working on an expedited project timeline, we relied heavily on assets provided by Copado's in-house designer. We expanded on their already conceived brand for the 'Summer '19' product release, bringing motion to the existing static design elements.
In doing so, we created a refreshed icon set and color palette, developed procedural animation rigs for use (and future reuse) in their materials, rebuilt some explainer slides from the presentation deck, and gave their logo a little extra personality.