SDA Pro Tour
Pro Tour Brand Identity
Each year, the SDA Pro Tour organizes the largest professional squash doubles tournament, highlighting some of the greatest players in the world. PAKD Media partnered with the tour's leadership to build promotional materials and broadcast packages, driving tour attendance and fan excitement.
To capture the essence of the sport, we began by developing a gradient color palette with bold, vibrant colors. Our focus on hard cuts and seamless transitions built an impact for viewers, complimented by a driving soundtrack.
For the 2018 trailer, SDA tasked the PAKD team with taking archived assets from previous tours and breath new life into them. We focused on organizing these assets by usability and impact, adding original vector art that drew from the sport's iconic elements.
Thematically, PAKD proposed a slogan for the tour: 'Where Legends Are Made.' We expanded this language with commanding descriptors of what it takes to perform at the pro level, complemented by gritty textures that added depth and complexity.